how to avoid sexist language

26 11 2007

De Robert W. Bly, dicas valiosas pra um antigo problema meu:

A few techniques for avoiding sexist language:

  • Use plurals. Instead of “the doctor receives a report on his patients,” write, “the doctors receive reports on their patients.”
  • Rewrite to avoid reference to gender. Instead of “the manager called a meeting of his staff,” write, “the manager called a staff meeting.”
  • Alternate gender references. In the past, I used his and he throughout my copy. Now, I alternate he with she and his with her.
  • Use “he and she” and “his and her.” This works in simple sentences. But it can become cumbersome in such sentences as, “When he or she punches his or her time-card, he or she is automatically switched to his or her overtime pay rate.” When you use he and she and his and her, alternate these with she and he and her and his.
    Do not use the awkward constructions he/she or his/her. Instead, write “he or she” or “his or her.”
  • Create an imaginary person to establish gender. For example, “Let’s say Doris Franklin is working overtime. When she punches her time-card, she is automatically switched to her overtime pay rate.”

E uma listinha utilíssima (com várias novidades pra mim):

Sexist term
anchorman
advertising man
chairman
cleaning woman
Englishmen
fireman
foreman
a man who
man the exhibit
man of letters
mankind
manpower
man-made
man-hours
Miss, Mrs
newsman, newspaper man
postman
policeman
salesman
self-made man
stewardess
weatherman
workman

Nonsexist Substitute
anchor
advertising professional
chairperson
domestic
the English
firefighter
supervisor
someone who
run the exhibit
writer
humanity
personnel, staff
artificial, manufactured
work hours
Ms.
reporter
mail carrier
police officer
salesperson
self-made person
flight attendant
meteorologist
worker

(“The Copywriter’s Handbook “)


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